Shaun Moran of Soul: the best ads of 2014

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Shaun Moran is a founding partner and creative director of London direct marketing agency Soul. He began his career at Wunderman where he was promoted to head of copy at the tender age of 28. Since then he has worked at a range of agencies including Partners Andrew Aldridge, growing it from a six-man start up to over 80 people, and M&C Saatchi’s LIDA, helping them win some of their biggest accounts in Boots, The Carphone Warehouse and MINI.

The best ads of 2014

Here are five pieces of work that I would have loved to have lent my creative brain to, and put my name behind in 2014:

1/Apotek hjärtat – Blowing in the wind – apolosophy

I love this because it uses technology for the idea, rather than using technology instead of an idea.

2/Business In The Community: Second Chance {Skip}

This is a great use of the ‘skip ad’ option and works because it is the first brand to use it in this way.

 

3/British Airways: #lookup

Another first using smart technology – I like firsts. Clever technology reminds the viewer of the wonder of flying.

4/Lidl: Surprise

This is a great way of using ‘real’ consumers to sell your values for you – in this case quality and low prices. According to Millward Brown Lidl’s similarly themed Christmas ad is most likely to make people buy, so Lidl is clearly doing something very right.

5/John Lewis: John Lewis Southampton

A simple idea and elegant art direction like back in the day!

John Lewis: John Lewis Southampton

John Lewis: John Lewis Southampton

John Lewis: John Lewis Southampton

Original article published 10 December 2014 by More About Advertising