Blumhouse Productions consistently dominates the box office in ROI terms. Odds are you’ve not heard of the studio, but I bet you’d recognise some of their movies; Get Out, Whiplash and Paranormal Activity.
The secret of their success: lots of little bets.
Instead of investing in a single, big-budget film they produce a handful of movies, each for a smaller budget, and the audience pick the hits.
The cinematic equivalent of a test and learn approach.
And they’re making a killing.