Mike Cullis, our CEO, has been quoted in The Times, talking about the power of personalisation and how technology can help.
‘Learning on the hoof is a must. This will make artificial intelligence (AI), with its learning capacity, important and brand consultancy Soul is looking at embedding AI into the customer experience of a loyalty programme client.
“We are trying to work with people to personalise collection programmes, so that we understand what they are collecting for and help them get there quicker by making suggestions,” says Soul’s chief executive Mike Cullis. “If they see the value of the programme, they will become good advocates for it,” he says.’