Yorkshire Building Society: hopefully the client didn’t feel fleeced.
In case you missed it, the Tour de France has just passed through England, giving agencies a tenuous excuse to, erm, flex their creative muscles. Soul dyed the coats of 150 sheep yellow for Yorkshire Building Society – a stunt worthy of a Cannes Grand Prix compared with the effort of the York agency Anthem, which just lent staff some bikes at lunchtime. VCCP, meanwhile, kindly offered guests the opportunity to make their own way up to Yorkshire with their own tents and pitch up in a damp field (but where the aroma of the chemical toilets would have been sure to reach) to briefly glimpse the passing peloton.
Original article published 10 July 2014 in Campaign Live