Tom Cheesewright on what the future holds for the marketing industry
Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten […]
Affordable Performance Boosters
“Music is part of our DNA here,” says Mike Cullis, CEO at London-based direct marketing agency Soul. “Our boardroom tables were already decorated with classic album covers, so it made sense to acquire a retro record player. We scoured eBay and struck gold with a 1970s Ferguson Radiogram.” Every Friday, Cullis explains, a different member of the team hits the decks. “No musical choice is deemed wrong,” he says, “and we look forward to the diverse tastes and genres.” Importantly, each track provides new topics of conversation that can spark new avenues of creative thought.
RAR Direct Marketing Agency 2017
We are thrilled to have been awarded RAR Direct Marketing Agency 2017. This award matters a lot to us, as it is awarded as a result of client ratings. We are absolutely delighted that our clients hold our Direct Marketing offering in such high regard, and know that we couldn’t have done it without the […]
The Power of Personalisation
Mike Cullis, our CEO, has been quoted in The Times, talking about the power of personalisation and how technology can help. ‘Learning on the hoof is a must. This will make artificial intelligence (AI), with its learning capacity, important and brand consultancy Soul is looking at embedding AI into the customer experience of a loyalty […]
Sproutastic News
Sproutboard BS – 1.1 was awarded GOLD in the Digital – People’s Choice award at the Creativepool Annual 2017. Up against some massive brand names and even bigger budgets, we’re over the moon to see the humble brussels sprout come out on top. We couldn’t have done it without your support, so thank you to […]
Soul wins advertising for Bhopal Medical Appeal
The Bhopal Medical Appeal, an NGO working to better the lives of thousands of people still living in the shadow of the world’s worst industrial accident, the Bhopal disaster, has chosen to partner with Soul on its advertising. The Bhopal Medical Appeal (BMA) works on behalf of victims of the accident that took place in […]
Inside the agency bathrooms of the EU
Great ideas creep up on you when you least expect them. And advertising agencies have always taken great pains to create an environment that can foster “aha” moments for their creatives. For many, this extends to the bathroom too. While we’ve toured various ad agency offices, there’s often been one room missing: the bathroom. Turns […]
How Do We Trump Trump On Sustainability?
One of the key words on the global agenda for 2017 (and necessarily beyond) is sustainability. After all, 2016 has just been declared the hottest year on record and human activity is to blame.
But with Donald Trump now being sworn in as the 45th President of the United States, hopes of progress towards a more sustainable planet look increasingly fragile – in a bigly way, as he might say.
Why transforming failing car websites will provide an unlikely boost to agencies
Car company websites need transforming and a sales downturn will provide the jump-start the sector needs, writes Ben Rachel. On the face of it, this is boom time for car brands in the UK. The latest figures, from the Society of Motor Manufacturers and Traders, show new car sales hitting a record high of 2.7 million in […]
Soul office given a musical artistic makeover by Leopard’s Lunch
Soul has commissioned London artist Kate Philipson, aka Leopard’s Lunch, to create a series of striking murals to decorate the agency’s office interior. The artwork entitled ‘Bubbling with Creativity, Oozing with Soul’, has a bold, pop art style that brings much needed colour and life to the Soul office. The brief was to liven up the […]
