Direct marketing trio launch Soul


The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.

The founding trio open their doors for business in London’s Soho this week with the promise of “people first, channel second”.

The partners, who own an equal back share in the start-up, have been plotting its launch since the beginning of the year and will work on projects for wholesale nba jerseys clients including Liberty, Licx and Superdrug.

Soul’s focus will be CRM, behavioural influence, content and wholesale jerseys strategy, but the agency’s founding principal is “creating relationships with customers”.

After leaving Lida in 2010, Moran joined The Commu­nications Agency as its ex­ecutive creative director. He takes on the role of creative director at Soul. Cullis, Meeting who Video left Elvis in wholesale jerseys 2011 after seven years, cheap nfl jerseys will be the managing director, while Rachel, who departed CMW in wholesale jerseys September, will be the planning director.

Cullis said: “Marketing communication needs to should achieve two things: engage 800 people emotionally and influence their behaviour. We’ve summed this up in two words: ‘moving people’.”
Soul was also the name of a short-lived ad agency at the beginning of the last decade, set up by former Bartle Bogle Hegarty staff. It was eventually subsumed by Nitro.

Original article published 8 November aporta 2012 in Campaign