Founding Partner & Creative Director
Rather than right from the beginning, we’ll start at Wunderman where Shaun was promoted to Head of Copy at the tender age of 28. During his time there he worked on accounts such as Ford, American Express and United Airlines. He then moved to Partners Andrews Aldridge where, as Creative Director, he played a vital role in helping the agency grow from a six-man start up to over 80-people strong creative agency. He left to become Creative Director at LIDA, turning around the agency’s creative reputation within two years and helping to win accounts such as Boots, The Carphone Warehouse and MINI. Whilst there he took on the additional task of Integrated Creative Director at M&C Saatchi.
In all that time, he says it’s no fluke that his best work has been where there had been a real in-depth understanding of the people he was trying to connect with. You’re not only more likely to come up with an idea that gives you a tingle up your back but also an idea that’s considerably more effective.
So Soul isn’t simply ‘what he did next’, it’s what he’s always wanted to do.