What we do

Leverage brands one-to-one
Give brands meaning as people make their choice
The trick is to do it soulfully

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The Drum, New Hires, Soul has hired Pete Williams and Chris Day as creative leads

The Drum, New Hires, Soul has hired Pete Williams and Chris Day as creative leads

Soul welcomes two new appointments this week with Pete Williams and Chris Day joining the agency as creative leads. The duo have been working as a creative team for 14 years with brands such as P&O Ferries, Churchill and Vauxhall. Founding partner of Soul, Shaun Moran, said: “Chris and Pete mark an important stage in […]

Mike Cullis in The Drum

Mike Cullis in The Drum

“Context is all important. Ultimately it allows you to learn what the right content in the right place and at the right time is. Over time that allows us to improve and develop the best content in the best possible places and for the best types of people.”

Avios appoints Soul as below-the-line agency partner

Avios appoints Soul as below-the-line agency partner

Avios, the travel rewards business, has appointed Soul as a below-the-line agency partner and sole CRM agency after a competitive pitch process involving eight other agencies. Dina Yacob, Head of CRM at Avios said, “We are very excited to partner with Soul as we strive to create the best possible experience for our customers. Our […]

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Why Soul?

I love the enthusiasm, passion and creativity from the team at Soul. Their creative work continues to set them apart from the competition, and always exceeds expectations.

- Carla Punter, Partner Marketing at Avios

Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.

Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.

- David Walker, CRM Marketing at SSE

Great creative yet rational thinking that makes you excited about the next steps – ooh, and they’re good fun to work with too.

- Tony Holdway, Head of Brand at House of Fraser

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Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB