What we do

Leverage brands one-to-one
Give brands meaning as people make their choice
The trick is to do it soulfully

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Our clients

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Who we are

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News & views

Christmas crackers: the ads and creative that wowed the marketing experts

Christmas crackers: the ads and creative that wowed the marketing experts

The Christmas period is a time of massive importance for brands and retailers, and one of extreme competition highlighted by the deluge of advertising and other communications that hit consumers. Tesco’s marketing director last week compared this to a “wind tunnel” that has compelled the supermarket to think differently in terms of its own approach. […]

It’s time to turbo-charge the customer car-buying journey

It’s time to turbo-charge the customer car-buying journey

Automotive companies spend millions marketing their shiny new cars but they could do with revamping the customer journey too, argues Mike Cullis from Soul. Automotive is an extremely sophisticated sector, featuring complex structures and obsessively designed products that command an enviable retail purchase price, averaging £22,000 in 2015. Yet, too often, the customer experience provided […]

Are the Black Friday sales worth it and are the deals real or a con?

Are the Black Friday sales worth it and are the deals real or a con?

Black Friday marks the beginning of the Christmas season when thrifty shoppers will spend billions of pounds in an attempt to snatch up the best of the cut-price products on offer. The 2015 event saw Britons collectively spend £2bn in shops and online in the 24-hour period, and £3.3bn over the entire four-day weekend. By 9.10pm, Black […]

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Why Soul?

I love the enthusiasm, passion and creativity from the team at Soul. Their creative work continues to set them apart from the competition, and always exceeds expectations.

- Carla Punter, Partner Marketing at Avios

Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.

Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.

- David Walker, CRM Marketing at SSE

Great creative yet rational thinking that makes you excited about the next steps – ooh, and they’re good fun to work with too.

- Tony Holdway, Head of Brand at House of Fraser

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Switchboard: 020 7269 7997

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Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB