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Give brands meaning as people make their choice
The trick is to do it soulfully
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One of the key words on the global agenda for 2017 (and necessarily beyond) is sustainability. After all, 2016 has just been declared the hottest year on record and human activity is to blame.
But with Donald Trump now being sworn in as the 45th President of the United States, hopes of progress towards a more sustainable planet look increasingly fragile – in a bigly way, as he might say.
Car company websites need transforming and a sales downturn will provide the jump-start the sector needs, writes Ben Rachel. On the face of it, this is boom time for car brands in the UK. The latest figures, from the Society of Motor Manufacturers and Traders, show new car sales hitting a record high of 2.7 million in […]
Soul has commissioned London artist Kate Philipson, aka Leopard’s Lunch, to create a series of striking murals to decorate the agency’s office interior. The artwork entitled ‘Bubbling with Creativity, Oozing with Soul’, has a bold, pop art style that brings much needed colour and life to the Soul office. The brief was to liven up the […]
I love the enthusiasm, passion and creativity from the team at Soul. Their creative work continues to set them apart from the competition, and always exceeds expectations.- Carla Punter, Partner Marketing at Avios
Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.
Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.- David Walker, CRM Marketing at SSE
Great creative yet rational thinking that makes you excited about the next steps – ooh, and they’re good fun to work with too.- Tony Holdway, Head of Brand at House of Fraser
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