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Intrigued? Speak to Julia Fontaine on 020 7269 7997 or arrange for us to call you back below.

What we do

Leverage brands one-to-one
Give brands meaning as people make their choice
The trick is to do it soulfully

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Our clients

aviosbhopalcoachcoca-cola-enterprisesfight-for-peacelondon-vet-specialistmichael-korsparker-knollrelishsourcessethe-connectionwightlink

Who we are

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News & views

Is ignorance really bliss for creative leaders?

Is ignorance really bliss for creative leaders?

When we launched Soul almost five years ago I soon realised that running your own, independent agency is a very different ballgame to working for others. It was very new to me to have full visibility of the business: how much you’re making; how much you owe; how much you have – or don’t have […]

Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption

Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption

Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and the shiny, on the world evolving at a massive rate propelled by technology. No wonder, then, that conventional wisdom has it that the brands and products that disrupt the status quo must be the ones that succeed.

Soul has been appointed by the ferry travel company Wightlink

Soul has been appointed by the ferry travel company Wightlink

Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency was hired by Wightlink after a pitch and has been briefed with creating a new programme of […]

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Why Soul?

At Avios, we are proud to work with Soul. We developed a strong working relationship and have delivered a lot of work in a short amount of time as we build on our vision to transform our CRM. It has been a pleasure to work with Soul so far; they are passionate about delivering for us and more importantly our customers, they are professional & fun to work with and they are also innovative in both their creative and thinking. Strategically, I value their input and I would highly recommend them.

- Dina Yacob, Head of CRM at Avios

Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.

Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.

- David Walker, Head of CRM Strategy and Planning at SSE

Soul have a wealth of Direct Marketing expertise, fresh ideas and amazing data focus that all combined result in stand out marketing campaigns that deliver numbers. I would recommend working with Soul to anyone who is seeking a partner to leverage personalised communication and improve their marketing effectiveness.

- Martina Obornikowa, Relish

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Switchboard: 020 7269 7997

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Find us here

Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB