What we do

Leverage brands one-to-one
Give brands meaning as people make their choice
The trick is to do it soulfully

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Soul wins advertising for Bhopal Medical Appeal

Soul wins advertising for Bhopal Medical Appeal

The Bhopal Medical Appeal, an NGO working to better the lives of thousands of people still living in the shadow of the world’s worst industrial accident, the Bhopal disaster, has chosen to partner with Soul on its advertising. The Bhopal Medical Appeal (BMA) works on behalf of victims of the accident that took place in […]

Inside the agency bathrooms of the EU

Inside the agency bathrooms of the EU

Great ideas creep up on you when you least expect them. And advertising agencies have always taken great pains to create an environment that can foster “aha” moments for their creatives. For many, this extends to the bathroom too. While we’ve toured various ad agency offices, there’s often been one room missing: the bathroom. Turns […]

How Do We Trump Trump On Sustainability?

How Do We Trump Trump On Sustainability?

One of the key words on the global agenda for 2017 (and necessarily beyond) is sustainability. After all, 2016 has just been declared the hottest year on record and human activity is to blame.

But with Donald Trump now being sworn in as the 45th President of the United States, hopes of progress towards a more sustainable planet look increasingly fragile – in a bigly way, as he might say.

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Why Soul?

I love the enthusiasm, passion and creativity from the team at Soul. Their creative work continues to set them apart from the competition, and always exceeds expectations.

- Carla Punter, Partner Marketing at Avios

Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.

Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.

- David Walker, CRM Marketing at SSE

Great creative yet rational thinking that makes you excited about the next steps – ooh, and they’re good fun to work with too.

- Tony Holdway, Head of Brand at House of Fraser

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Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB