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For new business, speak to Mike Cullis on 020 7269 7997 or arrange for us to call you back below.

What we do

We create communications that help people choose our clients’ brand.
We do it by understanding why people make choices in the way they do.
We call it leveraging brands

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Our clients


Who we are

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News & views

Shifting the focus: Short to long-term

Shifting the focus: Short to long-term

The average lifespan of a company is now under 20 years. Over 40 years less when compared to the 1950s. Disruption is common. No company is safe if they think they can do what they are currently doing and expect to live forever. They need to be constantly looking to the future. Take Uber for […]

Has socially responsible marketing gone too far?

Has socially responsible marketing gone too far?

I’m sure I’m not alone in noticing that brands are rushing in bigger numbers to attach themselves to the latest worthy cause or issue in the hope that we think better of them by association, rather than selling themselves on any worthwhile brand benefits. But this really did become apparent when judging the Direct category […]

How to revive the Wimpy brand on the busy UK high street

How to revive the Wimpy brand on the busy UK high street

With the news that Wimpy is planning a comeback, expanding beyond today’s 80 UK restaurants, Campaign asks where it can sit. Bestride the golden arches of McDonald’s, in the wood-panelled surrounds of Gourmet Burger Kitchen, or somewhere else entirely? Recently, the Daily Star reported that burger chain Wimpy was making a “shock comeback to our […]

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Why Soul?

At Avios, we are proud to work with Soul. We developed a strong working relationship and have delivered a lot of work in a short amount of time as we build on our vision to transform our CRM. It has been a pleasure to work with Soul so far; they are passionate about delivering for us and more importantly our customers, they are professional & fun to work with and they are also innovative in both their creative and thinking. Strategically, I value their input and I would highly recommend them.

- Dina Yacob, Head of CRM at Avios

Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.

Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.

- David Walker, CRM Marketing at SSE

Soul have a wealth of Direct Marketing expertise, fresh ideas and amazing data focus that all combined result in stand out marketing campaigns that deliver numbers. I would recommend working with Soul to anyone who is seeking a partner to leverage personalised communication and improve their marketing effectiveness.

- Martina Obornikowa, Relish

Say hello

Switchboard: 020 7269 7997

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Find us here

Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB