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For new business, speak to Julia Fontaine on 020 7269 7997 or arrange for us to call you back below.

What we do

We create communications that help people choose our clients’ brand.
We do it by understanding why people make choices in the way they do.
We call it leveraging brands

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Our clients


Who we are

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How to revive the Wimpy brand on the busy UK high street

How to revive the Wimpy brand on the busy UK high street

With the news that Wimpy is planning a comeback, expanding beyond today’s 80 UK restaurants, Campaign asks where it can sit. Bestride the golden arches of McDonald’s, in the wood-panelled surrounds of Gourmet Burger Kitchen, or somewhere else entirely? Recently, the Daily Star reported that burger chain Wimpy was making a “shock comeback to our […]

How mindset mapping explains customer inertia in the energy market

How mindset mapping explains customer inertia in the energy market

Consumers know they’re being overcharged by energy suppliers, but the evidence proves that price isn’t a big enough motivator to switch, writes Soul’s planning director We shouldn’t be surprised with the government intervention in the energy market, introducing an energy price cap for standard variable tariffs. The root cause lies with customer inertia and wrong-headed […]

Don’t Bury Bhopal: a community seeks justice

Don’t Bury Bhopal: a community seeks justice

It’s one of the most horrific, haunting photographs of all time, and I’ve been thinking about it a lot lately. It’s the image of a partially buried, tiny child, her ashen face surrounded by stony soil as her dead eyes stare skywards and her father’s hand takes one last, tender touch. It was taken by […]

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Why Soul?

At Avios, we are proud to work with Soul. We developed a strong working relationship and have delivered a lot of work in a short amount of time as we build on our vision to transform our CRM. It has been a pleasure to work with Soul so far; they are passionate about delivering for us and more importantly our customers, they are professional & fun to work with and they are also innovative in both their creative and thinking. Strategically, I value their input and I would highly recommend them.

- Dina Yacob, Head of CRM at Avios

Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.

Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.

- David Walker, CRM Marketing at SSE

Soul have a wealth of Direct Marketing expertise, fresh ideas and amazing data focus that all combined result in stand out marketing campaigns that deliver numbers. I would recommend working with Soul to anyone who is seeking a partner to leverage personalised communication and improve their marketing effectiveness.

- Martina Obornikowa, Relish

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Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB