What we do

Leverage brands one-to-one
Give brands meaning as people make their choice
The trick is to do it soulfully

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Our clients


Who we are

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News & views

RAR Direct Marketing Agency 2017

RAR Direct Marketing Agency 2017

We are thrilled to have been awarded RAR Direct Marketing Agency 2017. This award matters a lot to us, as it is awarded as a result of client ratings. We are absolutely delighted that our clients hold our Direct Marketing offering in such high regard, and know that we couldn’t have done it without the […]

The Power of Personalisation

The Power of Personalisation

Mike Cullis, our CEO, has been quoted in The Times, talking about the power of personalisation and how technology can help. ‘Learning on the hoof is a must. This will make artificial intelligence (AI), with its learning capacity, important and brand consultancy Soul is looking at embedding AI into the customer experience of a loyalty […]

Sproutastic News

Sproutastic News

Sproutboard BS – 1.1 was awarded GOLD in the Digital – People’s Choice award at the Creativepool Annual 2017. Up against some massive brand names and even bigger budgets, we’re over the moon to see the humble brussels sprout come out on top. We couldn’t have done it without your support, so thank you to […]

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Why Soul?

I love the enthusiasm, passion and creativity from the team at Soul. Their creative work continues to set them apart from the competition, and always exceeds expectations.

- Carla Punter, Partner Marketing at Avios

Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.

Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.

- David Walker, CRM Marketing at SSE

Great creative yet rational thinking that makes you excited about the next steps – ooh, and they’re good fun to work with too.

- Tony Holdway, Head of Brand at House of Fraser

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Switchboard: 020 7269 7997

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Find us here

Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB