For new business, speak to Mike Cullis on 020 7269 7997 or arrange for us to call you back below.
What we do
We do it by understanding why people make choices in the way they do.
We call it leveraging brands
Our Latest Work
Who we are
News & views
I’m sure I’m not alone in noticing that brands are rushing in bigger numbers to attach themselves to the latest worthy cause or issue in the hope that we think better of them by association, rather than selling themselves on any worthwhile brand benefits. But this really did become apparent when judging the Direct category […]
With the news that Wimpy is planning a comeback, expanding beyond today’s 80 UK restaurants, Campaign asks where it can sit. Bestride the golden arches of McDonald’s, in the wood-panelled surrounds of Gourmet Burger Kitchen, or somewhere else entirely? Recently, the Daily Star reported that burger chain Wimpy was making a “shock comeback to our […]
Consumers know they’re being overcharged by energy suppliers, but the evidence proves that price isn’t a big enough motivator to switch, writes Soul’s planning director We shouldn’t be surprised with the government intervention in the energy market, introducing an energy price cap for standard variable tariffs. The root cause lies with customer inertia and wrong-headed […]
At Avios, we are proud to work with Soul. We developed a strong working relationship and have delivered a lot of work in a short amount of time as we build on our vision to transform our CRM. It has been a pleasure to work with Soul so far; they are passionate about delivering for us and more importantly our customers, they are professional & fun to work with and they are also innovative in both their creative and thinking. Strategically, I value their input and I would highly recommend them.- Dina Yacob, Head of CRM at Avios
Soul quickly engaged with our business to ensure full understanding of our workings, taking only a couple of weeks to do it where most would take some months. This engagement enabled Soul to deliver the right solution for us, and more importantly, our customers.
Their ability to understand customer needs and create a customers comms journey that is in keeping with our culture and brand, is exactly what we look for in our key partners.- David Walker, CRM Marketing at SSE
Soul have a wealth of Direct Marketing expertise, fresh ideas and amazing data focus that all combined result in stand out marketing campaigns that deliver numbers. I would recommend working with Soul to anyone who is seeking a partner to leverage personalised communication and improve their marketing effectiveness.- Martina Obornikowa, Relish
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Zeppelin Building, 59-61 Farringdon Rd London EC1M 3JB