Homeless charity The Connection at St Martin’s launches ‘Donate Locate’ smartphone app
The Connection at St Martin’s has worked with creative direct marketing agency Soul to develop a new app concept that could change the way the public donate to the homeless. The Donate Locate App allows users to donate a small amount to the charity when they see a homeless person, recording their location via the […]
Advertising’s innovators embrace digital shakeup
Technology has opened new doors to creatives and fostered a wave of innovations – but is it about to recast how the industry itself functions? When it comes to creating the perfect storm for creative output, it’s all about having the right people, in the right place, at the right time. Agencies have long needed […]
Soul nominated for Best Breakthrough Agency of the Year in MAA Best Awards
Cheil has work shortlisted for categories including Best Integrated, Best Campaign Doing Differently and Best Advertising. There are 34 categories in the 25th anniversary of the awards. Iris Worldwide follows Cheil with nine nominations overall, Arc has been shortlisted seven times, and Elvis and Haygarth Group have six nominations. Cheil is also in the running for […]
Shaun Moran of Soul: the best ads of 2014
Shaun Moran is a founding partner and creative director of London direct marketing agency Soul. He began his career at Wunderman where he was promoted to head of copy at the tender age of 28. Since then he has worked at a range of agencies including Partners Andrew Aldridge, growing it from a six-man start up […]
Soul adds spice to Relish campaign
Broadband newcomer Relish, which offers fast speeds in central London without the need for a landline or the costs of installation, is launching a highly targeted acquisition campaign through Soul. The direct mail campaign for the service, which uses a simple 4G hub that plugs straight into the mains socket, uses micro-targeting at street and […]
Can We Fill the Talent Gap?
The UK creative industry is a powerhouse; one of the country’s most dynamic and thriving commercial sectors. The truth is, it’s not doing as well as it could be, in part due to a growing talent gap.
Ever considered launching your own agency?
(Top: Richard Morris, Helen Calcraft, Jason Foo, Middle: Jim Paterson, Nick Fox, Mike Cullis, Bottom: Neil Hughston, Neil Simpson, Matty Tong) Following hundreds of conversations over the past decade with industry folk about their career aspirations, one theme seems to come up time and again – ‘one day, I would love to run my own ad agency’. Aside […]
Soul creates hard-hitting anti-begging campaign for The Connection
Creative direct marketing agency Soul has launched a hard-hitting campaign on behalf of homeless charity, The Connection at St. Martin-in-the-Fields to highlight some of the issues associated with giving money to homeless people on the street. The campaign, which launches in August, uses a range of stark monochromatic images; one is of weathered hands reaching […]
Charity tells people not to ‘contribute to death’ by giving homeless money
The Connection: hard-hitting ads to convince people not to hand homeless people money A stark black-and-white shot of a beggar’s out-turned hands is accompanied with the words “Please don’t contribute to a person’ death”, in a hard-hitting campaign for charity The Connection at St Martin-in-the-Fields. The campaign is pleading with Londoners not to give homeless people […]
Tour de France: How have Yorkshire brands used The Grand Départ?
It’s not often that Yorkshire, England, is in the spotlight on the world stage, but this weekend it certainly was. The Tour de France kicked off and Yorkshire businesses and infrastructure experienced millions of people turning out to see the Départ. I thought I’d do a little round up of the official supporters of the […]
