When you do that you are more likely to be able to have a heart to heart with them and understand their individual decision-making processes and motivators.

Everything we do is about making your customers feel and act differently. Once you understand human nature, you begin to understand why people do the things they do. Our ground breaking empathetic methodology, developed by psychologists, is called Customer Mindset Mapping.

If you’d like to get closer to your customers, we should talk – mike@soul.london

Psychology Data Strategy Creative Tech & Automation CX