Who we are

Operationally, we’re a full service agency – with all the necessary skills, gadgets and hardware plugged in to make things happen. All of this is structured around the tried and tested pillars of planning, creative, account management – each headed up by one of the three founding partners.

Ben Rachel

Founding Partner & Planning Director

Ben has worked in agencies from big to small, independent to international – spanning everything from direct to digital, to advertising to design, with sales promotion to boot. He says it was part of a wider, cunning plan to see beyond channel and focus on the idea – and how to use ideas to move […]

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Mike Cullis

Founding Partner & CEO

“When I started agency life, direct and data driven marketing was growing fast, but its potential was bound by channel. These days, we operate in a world in which most communication has the opportunity to engage and influence people directly. That’s an exciting place to be – for me, for Soul and for our Clients”

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Shaun Moran

Founding Partner & Creative Director

“It’s no fluke that my best work has been where I’ve had a real in-depth understanding of the people I was trying to connect with. You’re not only more likely to come up with an idea that gives you a tingle up your back but also an idea that’s considerably more effective.”

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The team

We’re a diverse bunch, comprising a valuable mix of experience, curiosity and ambition. We’re pragmatic too; we get stuck in and we get things done. We focus on the outcome we’re seeking and take a firm grip on the diverse range of output that we all enjoy delivering.

All this makes for a hard working, energised and rewarding environment. An environment in which our clients are always welcome to sit and work – and they do… quite often.