Have a Merry Sproutmas with the World’s First Sprout-Powered Musical Instrument
They’ve always polarised opinion at Christmas – but now everyone can celebrate the humble Brussels sprout with the world’s first online sprout-powered musical instrument. The Sproutboard BS -1.1 is a fun, free online game where you can rattle out some Yuletide songs to feast your ears on and delight family and friends this festive season. […]
Waypoint Predictor: what does 2017 hold for online PR, media, CRO, integrated communications, DM and mobile?
Earlier this week The Drum Network and Waypoint Partners launched the Waypoint Predictor in which a number of agency leaders from a range of agency and business types outlined what they thought was going to be happening in their sector in 2017. In part two it is the turn of agency owners from the worlds […]
Why Amazon Go Will Make London Feel More Like New York Than Sunderland
There is a brutal simplicity to how Amazon does things. The complexity behind Amazon Go is immense, but the simplicity of the experience is beguiling. Just watching the explanatory video makes you want to do it. Much like an extremely cocky shoplifter, you just walk in grab what you want and, well, go.
Marketers Face The Intimacy Paradox
Mike Cullis, CEO at Soul, says the possibilities of new technology can often take over and the human element is forgotten, when, in fact, “having an understanding of an empathy with the person involved, or ‘user,’ is what makes the technology actually work successfully.”
Christmas crackers: the ads and creative that wowed the marketing experts
The Christmas period is a time of massive importance for brands and retailers, and one of extreme competition highlighted by the deluge of advertising and other communications that hit consumers. Tesco’s marketing director last week compared this to a “wind tunnel” that has compelled the supermarket to think differently in terms of its own approach. […]
It’s time to turbo-charge the customer car-buying journey
Automotive companies spend millions marketing their shiny new cars but they could do with revamping the customer journey too, argues Mike Cullis from Soul. Automotive is an extremely sophisticated sector, featuring complex structures and obsessively designed products that command an enviable retail purchase price, averaging £22,000 in 2015. Yet, too often, the customer experience provided […]
Are the Black Friday sales worth it and are the deals real or a con?
Black Friday marks the beginning of the Christmas season when thrifty shoppers will spend billions of pounds in an attempt to snatch up the best of the cut-price products on offer. The 2015 event saw Britons collectively spend £2bn in shops and online in the 24-hour period, and £3.3bn over the entire four-day weekend. By 9.10pm, Black […]
Stop the navel gazing and just get on with the work
The decision by the US Direct Marketing Association to dump the word ‘direct’ from its moniker and replace it with ‘data’ has prompted yet more soul searching over this side of the pond. Our very own DMA is also believed to be wringing its hands about what to do with its own name – ‘direct’ […]
Panorama shows profit is still trumping principle in the world of fast fashion
The drive for cheaper clothes has inevitable results in places where people are desperate – but an ethical approach is possible, writes the chief executive… In the same week that Syrian children were transported from the Calais Jungle to start a new life in Britain, a Panorama investigation uncovered other refugees who had not been […]
How advertisers can ease big data anxiety
Who’d have thought it? Data gets people more agitated than a Donald Trump supporter at a Hillary Clinton rally. New research from the Chartered Institute of Marketing suggests that people are “bewildered and fearful” of companies sharing their personal information. Major incidents such as the hacking of data from 500 million Yahoo! accounts do little […]
