Yellow fever strikes
Yorkshire Building Society: hopefully the client didn’t feel fleeced. In case you missed it, the Tour de France has just passed through England, giving agencies a tenuous excuse to, erm, flex their creative muscles. Soul dyed the coats of 150 sheep yellow for Yorkshire Building Society – a stunt worthy of a Cannes Grand Prix […]
Soul creates Unewesual campaign for Yorkshire Building Society’s support of the Tour De France 2014 Grand Départ
Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Socieity (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ 150 sheep in Yorkshire have had their wool dyed yellow in honour of the Tour de France leader’s famous yellow jersey. Soul has teamed up with a local farm […]
Yorkshire Building Society rolls out Tour de France campaign
The YBS poster campaign, created by Soul, launches on 30 June ahead of the start of the Tour de France. The first stages take place in Yorkshire on 5 and 6 July, before the tour heads to Cambridge, London and then mainland Europe. YBS is the official broadcast sponsor of the first three stages of […]
Yorkshire Building Society crowns the region the ‘most beautiful race track in the world’ in Tour de France sponsorship campaign
Yorkshire Building Society (YBS) has worked with creative direct marketing agency Soul to craft a new campaign announcing its sponsorship of the Tour de France Grand Depart as part of the building society’s 150th anniversary. Spanning TV indents, press ads, branch collateral, 48 and six sheet posters as well as in-branch posters, the creative focuses […]
Direct marketing trio launch Soul
The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.
Putting Soul back into the business
They used to say that when budgets are tight, clients instinctively turn to direct marketing. If that is still the case – and no-one is arguing against it yet – then the past few years should have seen a stampede of new agencies, eager to exploit the economic downturn.
Direct marketing should be louder and prouder
There is hope on the horizon. Recent start-up Soul, for instance, is proud to call itself a direct agency and revels in its ability to understand customers and, wait for it, actually sell them things. It would be great to see more established agencies adopting this sort of stance and displaying greater pride in what they exist to do.
